This is very disappointing to see. The screenshot shows "You're ready to go!", followed by "You can use 'Software' to install apps like these:". The apps they list, in left-right top-down order, are: VLC (free), Skype (non-free), Spotify (non-free), Slack (non-free), Discord (non-free), Corebird (free), Mailspring (free), GIMP (free), Minecraft (non-free), Android Studio (non-free), Ora (non-free), Notepad-Plus-Plus (free), Tusk (free), Brave (free), and IDEA Community (free).
That is 8 free and _7 non-free_. Also in the screenshot on the left is an Amazon icon.
We've known #Ubuntu to do these things for a while now, but I grow increasingly disappointed with each release. Ubuntu also encourages the use of proprietary software through "snaps", and advertises non-free software by default through their package repositories unless you explicitly check a box (at least in previous version) during installation to use only free repositories.